How we work

From idea to launch in five steps

Each step has a clear output, a clear timeline and a clear price. You can stop after any of them and keep what you have.

How we work, in under 90 seconds. Captions are on by default.

01

Discovery call

We talk for 30 minutes on video. You tell us the idea, who it is for, where you are now and the budget you have in mind. We ask the questions an engineering team would ask later, and tell you plainly whether we are the right fit. You pay when you book, by card through Razorpay, then choose a time.

How long
30 minutes
What you get
A clear next step, even if it is not with us
What it costs
$150, paid when you book

02

Discovery Sprint

We turn the idea into a plan a team can build from. We map your users and their flows, cut the scope to a real MVP, write the PRD, sketch low-fi wireframes, recommend a tech approach, and set a realistic timeline and budget. We compare what a local agency would typically charge with a vetted India team, and shortlist teams that fit.

How long
2–3 weeks
What you get
The full plan, as documents you own
What it costs
$2,500, fixed

03

Decide how to build

You choose who builds it: a team from our shortlist, your own team, or ours. We walk you through the trade-offs of each. There is no pressure to pick us, and no fee from any team you pick.

How long
At your pace
What you get
A decision, and a team ready to start
What it costs
Covered by the sprint

04

Build with a partner in the room

Your chosen team builds. We sit in sprint planning and reviews, check estimates and invoices against the plan, catch scope creep early, make architecture and vendor calls with you, and send you a written update every week.

How long
For as long as the build runs
What you get
Someone on your side of the table, every week
What it costs
$2,500 / month, plus the build itself, paid to whoever builds it

05

Launch

We help you ship, check the release against the plan, and make sure you hold every account, repository and credential. Then you choose: hand over to your team, or keep us on.

How long
Set in the sprint plan
What you get
A live product, and full ownership of it
What it costs
Part of the retainer while it runs
No obligation

What if I don’t go ahead after the sprint?

You keep everything. The PRD, flows, wireframes, budget and shortlist are yours to use with any team, or to put on a shelf. There is no obligation to build with us and nothing more to pay.

Start with a 30-minute discovery call.

Tell us the idea. You leave with a clear next step, whether or not it is with us.